COMPARATIVE STUDY OF SOCIAL MEDIA AND RADIO STATIONS PREFERENCE FOR ASSESSING NEWS AMONG YOUTH
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- NGN 5000
Abstract
Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online media and in the conventional media. Previous studies have rarely compared between the extent to which news gratifications sought are obtanied in the conventional media and the extent to which the news gratifications are sought and obtained in the online media. Through a qualitative approach, this study employs a uses and gratifications approach to compare how news gratifications are sought and obtained in both the online and conventional media
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